After an illustrious 20-year career in human resource management, development and coaching in the non-profit sector, Cathy Ginsberg has set out to share her expertise in the field under her own business umbrella, People Focus Training Inc.
The company was launched in the summer of 2017 when Cathy moved from Richmond Hill to settle in Campbellford. Although she serves clients throughout Southern Ontario due to her connections in the industry, her home base is now in Trent Hills and her door is open to local “non-profit leaders who want to inspire commitment and achieve results.”
Cathy’s sessions employ proven techniques to increase productivity, teamwork, morale and efficiency. She also develops some of the essential business considerations that can so easily get overlooked in a fast-paced work environment, such as defining the mission, succession planning and employee retention even on a tight budget.
“What often happens is that people attend a one-day training and then forget everything when they go back to work and get busy,” Cathy explains. The People Focus programs are designed to provide ongoing coaching and support to ensure that clients derive maximum benefit from the concepts they learn.
She offers 60-day and 6-month leadership training programs which incorporate a number of workshop options including team building, productive meetings, performance feedback, building a clear vision through vision boards and leadership renewal retreats. “Sessions are relevant, timely, engaging and flexible,” she says. Custom workshops can also be designed based on client needs. Although usually delivered on site at the client’s workplace, technology makes it possible to set up team coaching sessions online.
Prior to her relocation, Cathy worked for Job Skills in York Region as Manager, Services and Programs. She also worked as a Business Coach for a number of years, assisting entrepreneurs with start-up and business planning. As well as a Bachelor of Education (BEd) from Brock University, Cathy graduated the Business/Commerce program at Northumbria University and studied Adult Continuing Education and Teaching at Seneca College.
She is looking forward to presenting a workshop entitled “Strategies and Tips for Leading Excellent Team Meetings” at Cannexus 19, a national conference, in Ottawa at the end of January. The annual event is hosted by CERIC, a charitable organization that advances education and research in career counselling and development.
Although her initial focus is on the non-profit sector, Cathy says that her services may well be made available to public sector companies as well. “You have to start somewhere,” she says, “and the non-profit sector is what I know best.” She notes that many of the skills and concepts she teaches in her workshops are applicable to both private and public sector organizations. She has also offered her vision board workshops to the general public, most recently last fall.
Cathy says that she’s wanted to start her own business for quite some time, and she’s excited about her new direction. “And,” she says, “I love living here!”