Since that time, Cassidy has found her niche in the Youngevity world. She has always loved cosmetics but had given many of them up, either due to unfortunate skin effects or the length of time it took to apply them. It's no hindrance that her face is an ideal canvas for make-up, but she also has a broad social network of like-minded women who are interested in maximizing their beauty with clean products. It’s a great fit.
Cassidy believes that Youngevity products are unique in the marketplace and offer great value. The foundation, she explains, is made from five pure minerals in powder form and mixed with water for use. Most competitors contain more additives and chemicals, and some top brands have a long list of laboratory-sounding ingredients. “It only takes 26 seconds to absorb something into the skin,” she says.
One of the unique services offered by Youngevity cosmetics is a sample tower of foundation powders that purchasers can experiment with to develop their perfect shade. It can then be custom made for them. A nominal fee is charged for the tower which is applied to the purchase price of the first order.
“Less is more” when it comes to Youngevity cometics, Cassidy says. It lasts longer because less is used, and she finds that her application time is reduced as well. She has noted improvement in her complexion since she began using the products.
She has clearly absorbed the business and speaks knowledgeably about competitors’ pricing. Some of the priciest, best-known brands carry the largest loads of additives. Cassidy also enjoys Youngevity’s organic, fair trade coffee and uses their cleaning products throughout her home.
She was “hesitant” at first to embark on a direct sales venture. As well as a full-time job as a Graphic Designer at BMR in Campbellford, Cassidy founded her own business in 2017. Cassidy Cathmoir Photography & Design kept her busy as she progressed through photography, merchandise and apparel. Her business has now become more digital, with greater focus on logos, business cards and other branding tools.
She has progressed three levels since joining Youngevity in October. Each level of Associate is assigned a Qualifying Value (QV), which equates to a points system requiring purchase of the company’s products to maintain their status. Level Three, Sales Associate, has a QV of 150. There is a 300 ceiling on this obligation.
Cassidy has easily addressed this by “swapping where you shop”. She buys products she would have had to purchase anyway through Youngevity, and finds that she prefers them.
Clients order directly from Youngevity under Cassidy’s flag, and she receives commission on her sales. Should she recruit a team, she will earn commission on their sales as well. Associates receive incentives and perks regularly. Cassidy applauds the Wallach family, the founders and current leaders of Youngevity, for interaction and engagement with their representatives. “The people at the top are really involved,” she says.
Overcoming bias against multi-level marketing companies has been an issue. “People see it as the person at the top makes all the money,” she explains. “But that’s not the way it is. Everybody’s making money along the way. It’s like any business. The President is going to make the most money.”
Despite having an industry giant at its core, every representative runs their own small business, Cassidy says. Supporting associates of multi-level marketing companies supports local entrepreneurs, independence and families.
Facebook, Energize Your Life Youngevity
Cassidy Cathmoir Photography & Design
Forte feature, Cassidy Cathmoir & Christine Althouse, October 2018
Forte blog, Could Home-Based Selling Work for You?